Search engines have long been a staple in the Internet. It was, however,
the introduction of Google that has changed the face of search engine
algorithms. Today, the changes brought about by Google has not stopped with the
onus becoming more on providing a more personalized search result. As a
business owner, you might want to keep in mind a few things in order to keep up
with the times.
Going Mobile
If you are working with an SEO company, they would most likely encourage
you to have your website mobile-ready. This is because, nowadays, clients are
more likely to browse websites and go online using their mobile phones. Of
course, you have to keep in mind that going mobile does not just mean making
sure that your site renders properly in any mobile device.
The Conversational Search
If, in the past, searches are made up of a bunch of keywords of what you
might be looking for, searches today take the form of conversation what with
the introduction of Google Now, Siri, and Cortana. Although this makes search
engine more complicated, this would also reflect the fact that search engines
are gearing for a more personalized algorithm.
Of course, you also have to keep in mind that other more traditional
signals still have an impact on your site’s standing. For example, most search
engines still consider bounce rate as well as conversion rate so you have to
make sure you do not forget to factor these things in.
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