Optimization with Long Tail Keywords

When marketers make the decision to use a highly competitive keywords for advertising, it can take what seems like eons to see an increase in their traffic inflow. With the landscape of search options continually changing, it’s not surprising that more and more people are opting for long tail search optimization. If you are slow to jump on the long tail word search bandwagon, here’s the what, how and why you should.

 

What are Long Tail Keywords?
A long tail keyword is a very specific search phrase that contains 3 words or more. It can also contain a “key” term, which is more generic. For example:

Key term: Puppy.
Long tail keywords: Puppy videos online, puppy games for children, puppy costumes for babies.

Why Use Long Tail Keywords?
Long tail keywords are more versatile. Most people are looking for unicorn costumes for children are looking for unicorn costumes; not everyone who is looking for unicorn costumes is looking for unicorn costumes for children. Long story short, the more exact you can get, the less competition you have.

Using long tail keywords will also help your ranking even when dealing with difficult search terms. By using key terms in your phrase, you are gaining footing on that difficult search term. In addition, you are able to increase the pages targeting these competitive terms by directly linking them from your highest ranking pages targeting the different variations of that keyword.


Learning how to utilize long tail keywords is an opportunity to not only optimize your site but boost the amount of traffic tenfold.