Search engine optimization is all about visibility in
search engines like Google. This means being almost always on top of search
engine results pages, which is the most instantly visible part of the page.
There are many ways to achieve this, but basing on the recent algorithms used
by Google, the best way is improve the quality of the content of your website.
Why Include Videos
Videos are among the types of content that can greatly
push up your website’s ranking on SERP. Unlike typical texts and photos, videos
provide a great deal of information in a short period, which is why many
information seekers prefer watching videos to reading long texts. Websites that
contain high-quality videos tend to be visited more often than those that have
pure text and photos.
Video Marketing
If you want a video content to help improve your website’s
ranking, it has to be short yet sufficient. Creative video makers from
prominent SEO companies make short-form videos that last for a few seconds to a
couple of minutes to make it easier for visitors to view and share them across
the Web. Also, you have to determine the most ideal publishing schedule and
interval to hook more visitors into your website.
Video and Social Media
Videos are gaining popularity in social media sites. They
have become an attraction to end-users, and so marketers are investing huge
money in them. By publishing videos that are worth sharing, you can quickly
increase the popularity of your business and raise awareness on your product.
As related webpages and contents link back to your website, your business
becomes more common across the Web that Google’s crawlers tend to index your
website first when a search is made. That’s how you take the top spots of
SERPs.
