Pages

Tuesday, June 7, 2016

Reinforcing SEO with Video Marketing



Search engine optimization is all about visibility in search engines like Google. This means being almost always on top of search engine results pages, which is the most instantly visible part of the page. There are many ways to achieve this, but basing on the recent algorithms used by Google, the best way is improve the quality of the content of your website.

Why Include Videos

Videos are among the types of content that can greatly push up your website’s ranking on SERP. Unlike typical texts and photos, videos provide a great deal of information in a short period, which is why many information seekers prefer watching videos to reading long texts. Websites that contain high-quality videos tend to be visited more often than those that have pure text and photos.

Video Marketing

If you want a video content to help improve your website’s ranking, it has to be short yet sufficient. Creative video makers from prominent SEO companies make short-form videos that last for a few seconds to a couple of minutes to make it easier for visitors to view and share them across the Web. Also, you have to determine the most ideal publishing schedule and interval to hook more visitors into your website.

Video and Social Media

Videos are gaining popularity in social media sites. They have become an attraction to end-users, and so marketers are investing huge money in them. By publishing videos that are worth sharing, you can quickly increase the popularity of your business and raise awareness on your product. As related webpages and contents link back to your website, your business becomes more common across the Web that Google’s crawlers tend to index your website first when a search is made. That’s how you take the top spots of SERPs.

No comments:

Post a Comment